Category Archives: Apple

Swiss Watch Industry Enjoying The Spotlight

Posted on September 10, 2014 by laura

The reaction of the Swiss Watch Industry to the Apple watch was on the evening news today. I saw the segment with subtitles for the hearing impaired on the overhead television at the gym. The video showed Nick Hayek, CEO … Continue reading →

Posted in Apple, Switzerland, Technology | Tagged | 1 Comment

Does Apple Want My Money? And Other iBookstore Mysteries

Posted on August 9, 2013 by laura

Yesterday afternoon, while waiting at the hairdresser, I had time to read the teaser for Michel’s Jeury’s Le temps uncertain (Chronolysis). Things started out well. The sample I requested from iTunes on my MacBook was already waiting for me when … Continue reading →

Posted in Apple, eBooks, User Experience | Tagged , | 8 Comments

The Vast Wasteland Of Online Music

Posted on July 17, 2013 by laura

A few weeks ago, I wasted the better part of an afternoon looking for the right piece of music for a video I was putting together. Online music is vast wasteland of crap served up by cloggy JavaScript sites with … Continue reading →

Posted in Apple, Music, Search Engines, Technology | Tagged , | 4 Comments

Real Life People Don’t Care About Apple’s Design Philosophy

Posted on July 11, 2013 by laura

I saw Apple’s Designed By Apple In California ad on TV yesterday. When you have to explain your design philosophy to people, when you have to explain to them that your products are special because of how they make people … Continue reading →

Posted in Advertising, Apple, Culture | Tagged | 6 Comments

Why Do I Have 3 Maps Apps On My Phone?

Posted on May 28, 2013 by laura

A few weeks ago, while on the road, I received an SMS with the location of a meeting place in longitude and latitude. Since the GPS wasn’t plugged in, I decided to try finding the location with my phone. I … Continue reading →

Posted in Apple, Google, User Experience | Tagged , , , | 1 Comment

TV Chat: The Next Big Thing?

Posted on May 20, 2013 by laura

Last week, Grant McCracken suggested that Apple’s next big product might be an Apple TV enabling telecommunications and telecommuting so good it would revolutionize business, travel and education. This week, I saw this in the TV Guide: The headline says … Continue reading →

Posted in Apple, Technology, TV | Tagged , | Leave a comment

iBookstore’s Sloppy Shelves

Posted on April 17, 2013 by laura

I’ve been waiting for quite some time for Drive by James Sallis to come to the Swiss iBookstore. From time to time, I run a check for items on my wish list. A few days ago, I was surprised to … Continue reading →

Posted in Apple, eBooks | Tagged | 4 Comments

Does Apple Hate French?

Posted on September 24, 2012 by laura

An unexpected side-effect of upgrading my iPhone to iOS6, the App Store is now entirely in German. Although I know what schließen means, unfortunately, I don’t really speak German anymore.

Posted in Apple, Switzerland, User Experience | Tagged | 6 Comments

Why The Hate For The Apple Genius Ads?

Posted on August 8, 2012 by laura

Returning from vacation, I found my Twitter stream and blog feeds overrun with criticisms of the Genius ads unveiled by Apple during the Olympics. I got around to watching all three of them on Monday. I should’ve dashed off the … Continue reading →

Posted in Advertising, Apple | 5 Comments

Lead User Innovation: TouchFire iPad Screen-Top Keyboard

Posted on July 13, 2012 by laura

When Apple released the iPad I couldn’t wait. A friend in the US who didn’t understand what all the fuss was about ordered one and sent it to me. I was sure it would be perfect for most of what … Continue reading →

Posted in Apple, Innovation, Technology | 4 Comments